Dezerie placed her trust in me to take her brand from Dezerie Xo Creative to Shaded Hair Co. We went all-in, diving deep into what makes her business tick and her vision for the future. Through collaboration, brainstorming, and refinement, we landed on the perfect name: Shaded Hair Co.—a blend of boldness and luxury.
One of my favorite aspects of the Shaded Hair Co. rebrand was creating a meaningful experience for the brand, both online and offline. We began with a comprehensive brand strategy to ensure the story of boldness, sexiness, and luxury was clear and ended with a completely new web experience. I coordinated, planned & supervised her shoot with Maxson Media, ensuring all imagery was on-brand.
Here’s what Dez & Shaded walked away with:
A new name she could feel good about & grow with.
A new brand/visual identity: mood, fonts, colors, logo suite, social media templates, and more.
A fully-responsive website with a built-in storefront & scheduling.
Unique branded imagery from Maxson Media.
